This branding project challenged me to rethink and change the product of a retail store to better fit their demographics and target audience. Melt is a bath and skincare product store based in Colorado.
Melt is a bath and skincare product store based in Colorado.
The new brand updates and refines the look of the company. The simple mark reflects the brand's philosophy of creating everything by hand and using all natural products
The floral accents note what is in the product that a customer could buy.
This brand will stand out among other competitors with its simplicity and straightforward packaging.